Voted Customer Service of the Year UK 2027: Winners Announced

Michelin, Emma and Sky have been named winners of Voted Customer Service of the Year UK 2027, following an independent mystery shopping audit of UK customer service carried out over a 10-week testing window.

Voted Customer Service of the Year is built entirely on independent mystery shopping. Over the course of 10 weeks, our testing partner Mystery Shoppers LTD carried out more than 960 real customer interactions — by phone, email, web navigation and live chat — scoring each company exactly as a genuine customer would experience it.

This Year's Winners

• Michelin — Tyre Manufacturer

• Emma — Mattress / E-commerce

• Sky — Telecommunications

Each winner was evaluated against sector-matched competitors, benchmarked on comparable channels and customer satisfaction profiles, and had to clear both the highest score in their category and a minimum quality threshold to be named winner.

Celebrating the Results

The winners were revealed at an awards ceremony in London, bringing together the winning teams, partners and guests for an evening of recognition. We'd like to thank everyone who joined us on the night, and in particular our testing partner, whose work over the past 10 weeks made this year's results possible.

Voted Customer Service of the Year UK will return in 2028— for companies interested in taking part, get in touch with our team to learn more about how the audit works.